Employee Communication
- Improving Value
Employees are bombarded with media messages, at both work and home. This means visual impact and relevance to employees has never been more important in ensuring that you really achieve value from your reward spend.
To truly engage employees, as well as communication which explains and promotes your reward package, you must effectively target your employee base, using more concentrated efforts.
When undertaking any client communication project, our starting point is to get under the skin of your business - to live and breathe the culture. In devising your communications strategy we:
- Identify the core messages that your business wants to communicate;
- Question, listen and challenge to enlist as many views as possible;
- Analyse and segment your workforce by product or service needs, pay levels, geographic area, demographics, occupation, participation or usage rates and lifestyles;
- Recommend a mix of media that will achieve your communication objectives within budget and on schedule.
The launch of your reward scheme is only the start of the communication process. Thereafter we adopt a continuous loop of measurement, segmentation, targeted campaigns, delivery and evaluation.
Our technology, in combination with our in-house creative resource, uniquely enables clients to deliver communication campaigns that give them a tangible return on investment.
Segmentation analysis is crucial for informing your decision-making. Our Intelligent Reward™ Dashboard technology enables you to drill down to identify trends or problem areas. Once identified, we help you devise campaigns to create “the hooks” to effectively target these employees. The best campaigns clearly state how they will solve specific employee requirements. For example, a campaign to parents who have not taken up childcare vouchers explaining how they can save money on childcare.
Evaluation
Following the delivery of such targeted campaigns, our Dashboard technology enables you to close the loop in evaluating their success, and then the process beings again. We believe that it is only through such continual evaluation and targeted communication that you can improve your return on investment in reward.
